To really understand this situation you need to put yourself in the shoes of someone faced with a finance system that seems both inadequate and indifferent to the costs they will actually face as a postgraduate student.

What can you do about it?

A large number of your prospective postgraduates will find themselves in the above scenario each year. It’s one where a bit of understanding and empathy in marketing and recruitment messaging can make a big difference and achieve genuinely authentic engagement in the process.

There are lots of guides to the postgraduate loan system out there. Some are fairly vestigial. Continua a leggere →