Both companies provides 10 5 nodes and you may throughout the step three ? ten 6 edges

To examine the newest role starred by system construction regarding the meme diffusion techniques, we imitate the model with the sampled buff community (strong black line) and you may a random system (dashed red line). (a) The phrase lives spends the fresh new few days just like the big date unit. (b,c,d) Meme dominance, member passion and you may representative entropy investigation are based on each week tips.

Regardless if previous epidemiological models have begun because of the parallel bequeath away from competing challenges 39,forty , our very own design ‘s the basic try to manage a virtually unbounded level of new “epidemics” that will be constantly injected into the system

The second key ingredient of our model is the competition among memes for limited user attention. To evaluate the role of such a competition on the meme diffusion process, we simulated variations of the model with stronger or weaker competition. This was accomplished by tuning the length tw of the time window in which posts are retained in an agent’s screen or memory. A shorter time window (tw < 1) leads to less attention and thus increased competition, while a longer time window (tw > 1) allows for attention to more memes and thus less competition. As we can observe in Fig. 7, stronger competition (tw = 0.1) fails to reproduce the large observed number of long-lived memes (Fig. 7(a)). Weaker competition (tw = 5), on the other hand, cannot generate extremely popular memes (Fig. 7(b)) nor extremely active users (Fig. 7(c)).

To study the role of meme competition, we simulate the model on the sampled follower network with different levels of competition; posts are removed from screen and memory after tw time units. We compare the standard model (tw = 1, solid black line) against versions with less competition (tw = 5, dot-dashed magenta line) and more competition (tw = 0.1, dashed red line). (a) The definition of lifetime uses the week as time unit. (b,c,d) Meme popularity, user activity and user entropy data are based on weekly measures.

We also simulated our model without user interests, by setting pm = 0. The most noticeable difference in this case is the lack of highly focused individuals. Users have no memory of their past behavior and can only pay attention to memes from their friends. As a result, the model fails to account for low entropy individuals (not shown but similar to the random network case in Fig. 6(d)).


The current results reveal that the combination regarding social networking structure and you can competition to have limited member focus is actually an acceptable status for the fresh new emergence regarding broad range into the meme popularity, lives and you will representative pastime. It is a remarkable effect: one can account for brand new tend to-reported a lot of time-tailed distributions off question popularity and you may lifestyle eight,12,14,29 without the need to imagine exogenous activities eg built-in meme attention, associate influence, otherwise exterior events. The only real supply of heterogeneity within design is the societal network; profiles disagree in their audience size but not in the quality of the messages.

Our very own design is inspired by brand new much time lifestyle that means reference suggestions spreading since the an epidemic processes, in which problems is enacted along the sides of your hidden personal network 35,36,37,seven,28,several .

Relating to social network, numerous article writers browsed the latest temporal development out-of popularity. Wu and you may Huberman 8 learned this new rust for the news popularity. They indicated that temporal habits out of collective interest are very well revealed of the a beneficial multiplicative procedure with a single novelty basis. As the rust in prominence are caused by competition to possess focus, the root system isn’t modeled explicitly. Crane and you can Sornette ten produced a product to describe the fresh new exogenous and you can endogenous blasts from interest toward a video clip, by consolidating an epidemic distribute procedure having an excellent neglecting procedure. Hogg and you may Lerman 38 advised a stochastic design to expect brand new popularity of a reports story through the built-in appeal of one’s story plus the cost where profiles see it privately and by way of family relations. These types of activities establish the latest rise in popularity of a single little bit of pointers and generally are ergo a bad to recapture the competition for the collective interest one of several parallel advice epidemics. A better example to our means could very well be available with simple different types of ecosystems, where anybody (posts) belonging to more types (memes) build kids during the a host (the cumulative desire) that will experience merely a restricted amount of people. At each age group, some body owned by the new variety go into the ecosystem if you’re as numerous somebody perish as required in order to maintain the fresh sustainability tolerance 41 .

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